Haus enables some of the world’s most recognizable brands to measure incrementality and allocate budget efficiently to maximize growth and profitability – with privacy-durable, objective, and impactful business results.

Haus’ mission is to productize and democratize high-quality experimentation for all businesses, whether you’re measuring Streaming TV or beyond.

With Haus’ self-serve platform and team of measurement strategists, brands can:

• Launch holdout tests in minutes that reveal how marketing treatments drive incremental sales.
• Identify the optimal spend level for every campaign without risking diminishing returns.
• Discover the omnichannel impact of marketing efforts across sales channels, including DTC, Amazon, and retail.
• Optimize your media mix across multiple channels.
• Learn which new channels offer the most incremental returns.
• Prepare a seasonal strategy that drives the most efficient and effective results.

With Vibe's transparent reporting, you can launch advertising campaigns while measuring incrementality every step of the way.

• Measurement & reporting: track the business impact of specific advertising tactics to optimize spend efficiently. Vibe integrates with Shopify and other measurement partners (Google Analytics, GTM, MMPs…) for reliable tracking.
• Transparency and control: know exactly what results are driven by Vibe. Customizable attribution windows, IP matching, and pixel tracking allow for transparent reporting capabilities and clear attribution.
• Incrementality: identify the tactics and campaign types leading to enhanced outcomes and measure their halo effect across sales channels.